The Museum of Science and Industry, Chicago is one of the largest science museums in the world, filled with hands-on exhibits designed to spark scientific inquiry and creativity.
Eddie designed large print and digital touchpoints for MSI's advertising campaign for Wired to Wear, the first-ever exhibit dedicated to wearable technology: smart clothing and devices designed to extend the human body’s capabilities. The campaign extends the exhibit's brand elements to a large series of city bus ads, outdoor billboards, digital banner ads, city recycling kiosks, and a print magazine.
This work was completed in collaboration with MSI's Alison Neidt Toonen, Adam Sahs, and Max Vasquez and followed brand guidelines by Heco Partners.
Eddie's Roles: Brand Implementation, Advertising Design, Print Design, Digital Design