The Museum of Science and Industry, Chicago is one of the largest science museums in the world, filled with hands-on exhibits designed to spark scientific inquiry and creativity.
Eddie designed large print and digital touchpoints for MSI's advertising campaign for Wired to Wear, the first-ever exhibit dedicated to wearable technology: smart clothing and devices designed to extend the human body’s capabilities. The campaign extends the exhibit's brand elements to a large series of city bus ads, outdoor billboards, digital banner ads, city recycling kiosks, and a print magazine.
This work was completed in collaboration with MSI's Alison Neidt Toonen, Adam Sahs, and Max Vasquez and followed brand guidelines by Heco.
Eddie's Roles: Brand Implementation, Advertising Design, Print Design, Digital Design
THANK YOU SO MUCH! We truly appreciate all your hard work, patience, and good nature in dealing with lots of moving pieces on a tight deadline.
— Alison Neidt Toonen, MSI